About Ashley Downing Performance 


We believe everyone should have access to highly qualified and experienced coaches who can provide health, performance, and youth athletic development support to help them achieve their goals. Therefore we launched AD-Performance to offer anyone the opportunity to improve their health and fitness or sporting performance while reducing their risk of injury at an affordable price. We provide different packages to suit all from the regular client to the elite athlete.  


The company was founded by Ashley Downing. Ash is an Accredited Strength and Conditioning Coach with the United Kingdom Strength and Conditioning Association, has a MSc Applied Sport and Exercise Science Degree and a 1st Class BSc (Hons) Sport Coaching degree. He has experience working with international and national level athletes in several sports including basketball, football, rugby league, hockey, rugby union, archery, climbing, javelin, and boxing. Ash is currently Lead Strength and Conditioning Coach for GB Archery Paralympic programme and Olympic Pathway programme, he is also Head Strength and Conditioning Coach for the Scottish Rugby Union Exiles programme managing the development of their U16-U20 international players in England and Wales. Last season Ash was Head of Strength and Conditioning at Rotherham Titans RUFC, managing the physical development and performance of professional rugby players competing in the Greene King IPA Championship. Ash is also a Sport Science Consultant and Specialist Visiting Lecturer at Sheffield Hallam University.

Ash has been involved in youth athletic development for many years. Running youth athletic development sessions for primarily football and tennis players from amateur to elite levels. Ash is also a qualified football coach previously coaching for West Bromwich Albion and Sheffield Wednesday development centres. He has experience coaching academy level players and managing squads against academies and elite development centres.