We believe everyone should have access to highly qualified and experienced coaches who can provide health and performance support or online coaching to help them achieve their goals. Therefore we launched AD-Performance to offer anyone the opportunity to improve their health and fitness or sporting performance while reducing their risk of injury at an affordable price.  


We offer bespoke services in strength and conditioning, health and fitness, youth athletic development, and education. We have highly qualified and experienced coaches who use their knowledge of sport and exercise science principles to deliver optimal results to our clients. Our coaches have worked with all levels of client from the general gym user to the elite athlete, giving us the complete skill set to meet our clients needs.  


We have two main services, click on the relevant section below to find out more:

Recent Articles



"I worked with Ash in a professional rugby union setting with Rotherham Titans. Throughout the time I was there he continuously provided support, enthusiasm and a breadth of knowledge. Especially when injured I was provided an individually specific programme that slowly but surely guided me back to full fitness. I am extremely grateful for all the time and advice he provided me with. His versatility to work across all sports and his continuous demonstration of commitment and work ethic would be asset to anyone who is to work with him."

Luke Cole - Professional Rugby Player

Hooker - Rotherham Titans RUFC, Former Gloucester RUFC, Former Yorkshire Carnegie RUFC

"He has impressed me particularly in his willingness to learn about the sport the athletes he coaches participate in, and applying his programmes to the specific sporting needs of these athletes. Most importantly this year Ash has completely changed my squat technique in order for me to become less injury-prone, stronger and more controlled throughout the lift, as a result allowing me to lift more weight."

Simon Hujwan - Premiership Hockey Player

Beeston Hockey Club, Former England Under 21 International, Junior European Bronze Medallist, and Great Britain Development Athlete

"I can highly recommend! Ash has worked and researched tirelessly to become not only a great S&C coach but a well educated and informed professional! Great coaching, great service and great results!"

Paul Greaves

Olympic Medal Winning Coach, British Gymnastics Master Coach


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